On Thursday, May 27, 2021, I will be speaking at the 2021 Africa Comms Week alongside Victoria Uwadoka, Corporate Communications and Public Affairs Manager, Nestlé as we explore career paths in the marketing communications industry.
...........my thoughts in writing!
...........my thoughts in writing!
On Thursday, May 27, 2021, I will be speaking at the 2021 Africa Comms Week alongside Victoria Uwadoka, Corporate Communications and Public Affairs Manager, Nestlé as we explore career paths in the marketing communications industry.
My relationship with Communications has led to great moments and memories. And it all started, professionally, when I was only 23 and seeking to make meaning out of my life.
Today, I watched the August Wilson adaptation of “Ma Rainey’s Black Bottom” and I was blown away.
According to the 2019 Holmes Report, the global PR industry grew by 5% in the last year. For most agencies, this growth stems from the number of clients and businesses secured and engaged.
While client acquisition is important to an agency, client retention is even more paramount. Getting new clients is a big deal, but keeping them and maintaining the relationship can prove just as challenging.